AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.Numi organic tea herbal teasan dry desert lime is our traditionally harvested tea that is dried in the hot desert sun. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions". Region wise, Asia-Pacific occupied the maximum share in the matcha tea market in 2019, and is expected to dominate the market during the forecast period.įax: Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. On the basis of form, the powder segment dominated the market in 2019, and is likely to grow at a CAGR of 6.8%.Īs per sales channel, the online store segment led the market, in terms of share, in 2019, and is projected to register a CAGR of 9.7%. In addition, online stores have the facility of home delivery, which increase consumers inclination toward these stores.īy product type, the regular segment garnered the highest share in 2019, and is expected to grow at a CAGR of 6.6% from 2021 to 2027.ĭepending on nature, the conventional segment accounted for the highest matcha tea market share in 2019 and is estimated to exhibit a CAGR of 6.8%. Moreover, this sales channel provides information about the products such as their health benefits, dosage direction, and ingredients. This is attributed to easy availability of different brands of matcha tea on online platform. This is attributed to rise in number of health-conscious consumers and increase in consumer awareness regarding health benefits associated with consumption of organic matcha tea.ĭepending on sales channel, the online store segment is anticipated to grow at the fastest rate, owing to rise in use of online platforms for purchase of matcha tea among customers. In addition, flavored match tea offers additional health benefits of spices, herbs, and fruits, thus providing maximum benefits and different taste.īy nature, the organic segment is anticipated to grow at the highest CAGR during the forecast period. Region wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, and rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Turkey, and rest of LAMEA).īy product type, the flavored segment is anticipated to grow at the highest CAGR during the matcha tea market forecast period, owing to rise in demand among consumers for different flavors of matcha tea such as match tea infused with apple flavor, ginger, and mint cinnamon. As per sales channel, it is segregated into supermarket/hypermarket, specialty stores, foodservice, online store, and others. Depending on nature, it is fragmented into conventional and organic. On the basis of form, it is bifurcated into powder and liquid. By product type, the market is classified regular and flavored. The global matcha tea market is segmented into product type, form, nature, sales channel, and region. This, in turn, is propelling the demand for wellness beverages, including matcha tea, thereby contributing toward the matcha tea market growth. This is attributed to the fact that they have acknowledged that COVID-19 is impacting their mental & physical well-being. ![]() Owing to the COVID-19 outbreak, consumers have become more concerned about their overall health & wellness. The outbreak of coronavirus has positively impacted the matcha tea market along with all stages of supply chain and value chain. In addition to this, Matcha tea market analysis includes the analysis of the regional as well as global market, key players and market segments. Moreover, ready-to-drink matcha tea is gaining high popularity among the consumers. ![]() Expansion of distribution channels such as online stores, supermarkets, hypermarkets, and foodservice has made matcha tea easily available to customers, which, in turn, contributes toward the growth of the matcha tea market. Matcha tea is available in two different forms, which include powder and liquid. Matcha tea is one of the types of green tea that is prepared from Camellia sinensis plant by picking young tea leaves and subsequently grinding these tea leaves into a bright green powder. The key players operating in the global matcha tea industry include AOI Tea Company, Ikeda Tea World, Unilever, The Hain Celestial Group Inc., ITO EN Ltd., Encha, Grace & Green, Green Foods, TATA Consumers Products Ltd., and Marukyu Koyamaen.
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